Pentingnya Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Transportasi Ojek Online

Authors

  • Firman Abimanyu Universitas Muhammadiyah Jakarta
  • Firman Abimanyu Universitas Muhammadiyah Jakarta
  • Fianti Irtikha Universitas Muhammadiyah Jakarta
  • Ali Ade Setiawan Universitas Muhammadiyah Jakarta
  • Ilham Nur Alam Zamzami Universitas Muhammadiyah Jakarta
  • Adam Alif Hendrawan Universitas Muhammadiyah Jakarta
  • Djoko Hananto Universitas Muhammadiyah Jakarta

Abstract

The effect of price and service quality is very important for the continuity of online transportation service companies. Therefore, the purpose of this study is to collect sufficient information about the effect of price and service quality on customer satisfaction of online motorcycle taxi transportation users. The research method used is a literature study that collects several previous studies to determine the effect of price and service quality on online motorcycle taxi transportation. The research results from existing articles show that the effect of price and service quality has a positive and significant effect on customer satisfaction.

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Published

2024-02-28

How to Cite

Firman Abimanyu, Firman Abimanyu, Fianti Irtikha, Ali Ade Setiawan, Ilham Nur Alam Zamzami, Adam Alif Hendrawan, & Hananto, D. (2024). Pentingnya Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Transportasi Ojek Online. Philosophiamundi, 2(1). Retrieved from https://philosophiamundi.id/index.php/philosophia/article/view/34